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New Jersey Your Business Partner for All Things Sales Tax

New Jersey Sales Tax Guide for Online Sellers

Prepared by Sales Tax Helper

Table of Contents

  1. Introduction
  2. Nexus Considerations
  3. General Rules and Compliance Considerations
  4. Registration, Collection, and Sourcing Rules
  5. Collection, Rates, and Remittance
  6. Pitfalls and Risks
  7. International Sellers
  8. Audit Considerations
  9. Voluntary Disclosure Agreements (VDAs)
  10. Conclusion
  11. References & Resources

1. Introduction

Purpose of This Guide

This comprehensive guide is designed specifically for online sellers conducting business in New Jersey. Whether you're an Amazon seller, direct-to-consumer brand, marketplace seller,
international shipper, or e-commerce retailer, understanding New Jersey's sales tax obligations is critical for your business success and compliance.

New Jersey's sales tax landscape has evolved significantly since the 2018 Wayfair decision,
creating new responsibilities for online sellers. The state has implemented economic nexus
thresholds, marketplace facilitator laws, and specific requirements for remote sellers that can
trigger substantial compliance obligations. These rules apply to all online sales channels, from
major marketplaces like Amazon and eBay to your own e-commerce website.

This guide will help you navigate New Jersey's streamlined but strict sales tax requirements,
understand when you must register and collect tax, avoid common compliance pitfalls, and
protect your business from costly penalties and audit exposure.

Why This Matters

New Jersey has been increasingly aggressive in sales tax enforcement for online sellers. The
financial stakes are substantial, with criminal penalties possible for failure to collect and remit
sales tax, as collected sales tax belongs to the state, not your business. Severe financial exposure can result from penalties reaching 100% of tax due, plus interest and collection costs. Business disruption through tax liens, asset seizure, and business closure are real consequences of non-compliance, and personal liability means business owners and officers can be held personally responsible for unpaid sales tax.

Common risks for online sellers include inventory nexus through fulfillment centers (like
Amazon FBA), marketplace confusion about collection responsibilities, underestimating
economic nexus thresholds, failing to register after crossing $100,000 in sales or 200
transactions, and mixing marketplace and direct sales without proper tax management.

The good news is that with proper understanding and compliance systems, you can protect your business while taking advantage of New Jersey's substantial market opportunity. This guide provides the roadmap to get you there.

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  • Full access to this and other expert-written guides
  • Our Nexus Checker to assess your exposure across states
  • State- and industry-specific insights and compliance tips
  • Updates on new rules and best practices to stay ahead

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